Does your Business need Local SEO Services?
If you’re looking to expand your business and increase customer response, you need a personalized marketing plan that includes local SEO services. Attracting potential customers who live and work near your establishment is the key to elevated profits. This is especially true if you are a merchant who advertises products or services that are of interest to consumers who search for tangible merchandise without the hassles of shipping the product. Similarly, you will be attracting local clientele if you are a restaurant owner, funeral home director, or fitness center manager.
What are Local SEO Services?
Search engine optimization is the process whereby an online page is analyzed by Google or other search crawler mechanism and is matched to web page content. In other words, the relevance of the search terms to what is actually displayed on the pages of the destination URL is of high importance. However, it is not simply a matter of supplying necessary keywords. The entire content – text, imagery, and product descriptions – must uniquely handshake with any advertisements you place as well as any and all likely search queries made by consumers.
People searching for a particular product or service may be looking only for something that is local. If, for example, someone is craving seafood, he or she will likely search online for seafood restaurants at nearby locations. If you, the restaurant owner, merely advertise your restaurant online without emphasizing the address of the establishment, chances are your page will not turn up in the search results, at least not on the first page.
Why Do You Need Local SEO Services?
Google and other search engines can make it a bit easier for you to list your business, products, and services locally by using a local address finder. For example, Google has what are called local pages that are in a sense a sort of phone and address directory. For those who use their smartphone to do the searching, an app can be included that automatically recognizes the general locale of the searcher and can therefore match the search with local area establishments.
However, this alone is not enough for your business to stand out from the competition. What you need is a personalized marketing strategy that focuses on your type of business, which customers you expect to reach, and why your business is the best choice for consumers. This involves help from an experienced marketing strategist who can customize your online presence to make it more attractive to the search engine crawler algorithms.
Optimizing your web pages for local traffic means combining the power of a local search with the use of appropriate terminology on the website itself. Associating your business with the proper search category is of paramount importance. If you operate an Italian restaurant, this restaurant category should be quite visible throughout the text, imagery, and advertisements you place on the Internet.
How can TwentyFour Dreams Marketing help with Local SEO Services?
TwentyFour Dreams is a specialized marketing and business consulting firm that concentrates on local SEO services for every segment of the business industry. We take the time to listen to our clients’ concerns and are ready to develop and implement a successful marketing strategy that includes rankings improvements for localized search results. Contact us today for a free, no-obligation consultation. It will be well worth your time.