Social Media Apps
The social media apps that are most popular all have one thing in common, they are very useful in letting people keep in touch or share experiences with their friends. This is quite obvious, as it is a social app. These apps give businesses the opportunity to let current customers or fans to the advertising by word-of-mouth, except it’s digital.
Below are a few different apps that the marketing industry uses to drive business services or products to consumers or other businesses:
Yelp is a local directory that allows people to review and rate an experience they’ve had with a business. It also allows people to see how a business rates and what other people think of it before engaging in a transaction with the business, whether it’s a restaurant, law office, cell phone repair shop or even a doctor. This site began in 2004 and is the Go-to app for finding a new place to go to with friends or a date. A business that I set up on Yelp received increased sales almost immediately. They’re a cell phone repair shop, located in Orange County, CA, called IQ Smartphone. Yelp is an absolute must for local businesses, in my opinion. BUT, they MUST provide extraordinary service or products, or else the low start ratings can deter new customers from working with them in the future.
If you haven’t heard, Pinterest is the new assistant in planning your wedding or DIY-ing a home make-over. It’s a place you can create digital boards to pin items you like (and eventually) and want to make/have for your own. Bride-to-bes plan their whole wedding decor, venue and theme from these boards and the wedding industry knows it. By clicking on these pinned images, they will likely take you directly to the manufacturer’s or retailer’s website where you can buy the items directly. Earlier this year, Pinterest collaborated with Shopify to offer direct sales through pinterest, for businesses who host their ecommerce site on Shopify. With 72.8 million users on Pinterest, it is definitely a moneymaker for many businesses who can use it right.
Most of us have heard and bought from this cash cow website. You can get pretty great discounts for products, local restaurant, gyms, yoga studios, and much more. It’s a great way to try something new, if you’re not willing to pay full price for that activity. It’s also a wonderful way for businesses to get new customers to come into their shop/restaurant. However, the downside of this for businesses is that Groupon takes a huge commission for each Groupon sale that is made. I’ve talked to a few business owners that have used Groupon and they say it’s helped them gain new repeat customers even though they made nearly 0% profit from the Groupon sale.
Businesses are relying more and more on customer reviews to give them their reputation. Do you think this is better for businesses? How do you manage your reputation online?