Social Media Managers to Make Life Easier
Social media, it’s where you get news quicker than the southern grapevine. Do you remember a time when we didn’t know everything that was going on in our friends’ lives? We actually had to call them on the phone or talk face to face to find out that their kid just took their first steps? This might be good for family that lives on the other side of the country or halfway around the world, but it can get tricky for businesses.
Businesses want you to know their business, on their terms. That’s why it works best if they can control their message to the consumers. Businesses just doesn’t have all day like high-schoolers do on summer break. That’s why these two tools below are a couple of my favorites:
If This, Then That aka IFTTT (Pronounced like “Gift” w/o the G”
With this app, If-This-Then-That, you can give direction for something to happen as a result of something else. Confused? I was too, at first. Your can literally do 100+ things with this app on your phone or other app devices. However, I’m just going to explain the social media part.
You can set your youtube account to post the same video on Tumblr, automatically. You can automate Instagram photos to post on Twitter as full photos, instead of links. You can also set your Twitter profile picture to change if your Facebook profile is changed. You can also set your WordPress post to automatically post on Facebook. IFTTT calls these cause-effect actions, “Recipes”. For a full list of recipes to streamline social media, check out the If This, Then That site.
The benefit of using this is that you can really automate your social posts and not take so much time on it. As a social media marketer, I understand how much time social media marketing really takes. With these apps, you can save a lot of time and still provide good content to your followers.
Most of us know what Hootsuite is capable of. Hootsuite and Buffer is very similar in what is is able to do, they can both manage: Google+, Facebook, Twitter, and Linkedin. Additionally, Hootsuite can manage Instagram and WordPress and Buffer can manage scheduling Pinterest.
Choosing a social media management system depends on your preference of the dashboard layout, which social media accounts you want to manage AND how much you want to pay for a pro account. Hootsuite PRO account is $9.99/month plus a few expensive add-ons and Buffer starts at $10/month for “The Awesome Plan”. I personally prefer Buffer because of the layout, it looks cleaner and is easier to use.
A major difference that I need to mention is that Hootsuite allows you to add social media streams where you can see your posts from those that you follow. You can’t do that on Buffer, unfortunately. If Buffer adds WordPress and Instagram, then this would be the ONLY social media manager I’d use.