Blogging and Micro-blogging (aka Tweeting)
Imagine reading a textbook about marketing. Now, imagine reading a biography about a marketer who traveled the country, cooking up exotic events for clients. Which would you be more interested in reading? Which would keep you coming back for more and not want to put the book down? I don’t know about you, but when I read textbooks I try to find excuses to take breaks… often. What does this have to do with blogging and micro-blogging? A LOT.
Keep Them Coming Back for More
There’s an interesting book about social technologies, called Groundswell. Groundswell is:
A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
This means that we’re relying more and more on each other as a community of individuals, instead of relying on corporations or larger entities to get what we need. It’s a peer-to-peer market these days. We buy from each other on Ebay, Poshmark, Etsy and we take each others’ reviews on Yelp, Google reviews, Facebook, etc. When you blog, you need to keep in mind how you can provide for the needs of this community. What information can you offer that will satisfy their needs?
5 Blogging Best Practices
- Pick a niche and stick with it! If you have fans that like reading posts about your cooking and home cleaning tricks, don’t change it up on them and start writing about electronic products.
- Have the mentality of a publisher Realize that you’re not just a blogger. There’s so much more that goes into it, including coming up with the content, deciding on facts to include and editing.
Publishers have to create relevant content, determine the best methods to publicize their content to improve reach, and define advertising opportunities as well as manage them. – Larry Levenson
- Stay organized and be consistent on posting regularly. There are many printable blog content scheduling sheets or calendars that can help with this as well as tools to come up with new blog topics.
- Do your Research before you write. Research to see if others have had success in writing on that topic. If you’re writing about a topic that is talked about a lot, consider writing from a different angle that hasn’t been done before.
Cool tool: Use the Research panel in Google Docs for your blog research (Tools > Research).
- Create thick content meaning that the content needs to be at least 300 words long and include a variety of media. Use videos, images, infographics, links to external sites, or audio content. This helps with your SEO as well. Google doesn’t like thin content and considers it somewhat spammy.
5 Twitter Best Practices
According to The Tao of Twitter,
The core measure of most scoring systems is an ability to show how many people react to your tweets and how often.
- Be interesting, provide consistent and compelling information. Get people to react to what you have to say!
- Communicate with your followers and I don’t mean constant status updates. I mean, talk to them, ask them questions, reply to their questions, agree with a tweet.
- Re-tweet others’ tweets, it’s a good way to get noticed if you do it regularly — but not too much that you become a nuisance. Retweet something at least
- Get off of Twitter. No, not forever. If you want to get noticed by an influential person, don’t just stick to Twitter. Visit their blog, their website or their profile page. Comment on their blog and talk to them like a normal human being. Don’t ask for favors until you have some kind of connection with them.
- Monitor your account for mentions and direct messages. If someone’s talking to you directly, make sure to respond to them, even if it’s just to say thank you. They took the time to reach out to you, don’t leave them hanging!
What’s worked for you in blogging or Tweeting? Comment below, I’d love to hear some other great thoughts!