Every successful business is always looking for a leg up on the competition, but with the parity that takes place in today’s industries, it’s hard to truly set yourself apart from the rest. Online marketing is more important than ever before, and more businesses are looking to improve their visibility with online shoppers to capitalize on this growing market and get the advantage they’ve been seeking.
A professional SEO company is your ticket to more page views, more leads, and more total sales. Through a careful combination of a few proven methods, your website will be more popular than ever, and those visits will translate into brand new customers. Here are just three of the many ways that an SEO company can improve the online presence of your business:
- Search engine optimization.
SEO, or search engine optimization, is the backbone of brand visibility in 2015. Through the creation of content that includes popular keywords from your website, your organic ranking on search engines like Google and Bing will dramatically increase. About 97% of consumers use the internet when researching local products/services, and only about 1% of them ever reach page two of the search results. An SEO company will stay up-to-date on the latest Google algorithm updates and make sure the link to your website reigns supreme on search results.
- Social media management.
If ranking highly on popular search engines is the top priority in digital marketing, then social media should be considered a close second place. Websites like Facebook and Twitter get some of the highest rates of traffic on the entire internet, and just about all of your current and potential customers are already on one or both of these social media sites. An SEO company can develop a coordinated social media management plan to reach the right demographic of leads for your business, converting that exposure into sales and customer retention.
- Website development.
If you are still using a website that was built in the early 2000s, it’s time to reevaluate the way you’re doing business. Patience is no longer a feasible expectation of the people who visit your website, and if you can’t convey your company’s message in just a few seconds, you’ll lose a valuable customer. About 40% of people will abandon a web page if it takes more than three seconds to load. Also, 48% of users say that if they arrive on a website that isn’t working on their mobile device, they take it as an indication of the business simply not caring. An SEO company will provide you with the latest in website technology to expedite your loading times, improve user interface, and make people want to stay on your site for longer.
These are just a few of the many ways that an SEO company can take your business to the next level. Consult a professional development company and see how you can increase sales by improving your presence online.